The Future of Software is Personalization

When Scotty picked up a Macintosh mouse in Star Trek IV (1986) and said, “Computer…”, the audience laughed because it was ridiculous. Everyone knew computers didn’t work like that. You had to click things. Very carefully. And sometimes twice. And sometimes nothing happened anyway.

Fast forward to today, and many of us now talk to our phones, our cars, our speakers, and occasionally our laptops when they misbehave. The joke is no longer that he expected the computer to understand him. The joke is that he had to use a mouse.

We are quietly getting used to the idea that machines can listen, understand, respond, and even argue back a little. Modern AI doesn’t just answer questions. It helps you write, design, plan, analyse, build and occasionally reassure you that you are, in fact, not completely hopeless.

As these systems improve and become easier to use, something interesting is happening. The distance between “I have an idea” and “this thing actually exists” is shrinking very quickly.

This will change how software works at a very basic level. Instead of relying on dozens of apps that almost do what we want, we will increasingly create tools that do exactly what we want. Not by writing thousands of lines of code, but by describing what we need, refining it, and letting the system do the heavy lifting.

If you want a trading system, for example, you will not search for the perfect app anymore. You will simply say: connect to my bank, move money securely, apply these rules, watch these conditions, execute automatically, and send profits somewhere safer than my impulse purchases. A few hours later, you have a tool that fits you, not the average user in a marketing focus group.

This is why vibe coding matters. Not because it is trendy, but because it makes software personal again.

Interfaces will change too. We will still have screens, of course, but we will rely more on voice, conversation and context. Instead of tapping through endless menus, we will explain what we want. Instead of memorising where things are, we will simply ask. Software will feel less like operating a machine and more like talking to a very patient colleague who never needs coffee breaks.

For small and medium enterprises, this is particularly important. Many SMEs have lived for years with systems that were either too expensive, too complicated, or clearly designed for companies about ten times their size. Custom software was usually a luxury. Off-the-shelf software was usually a compromise.

Now, that balance is shifting.

With modern vibe-coding platforms, SMEs can finally afford software that fits how they actually work. But while the tools are new, the thinking still matters. Someone still has to understand business processes, risks, data flows and growth paths. Otherwise, you simply get a beautifully built system that solves the wrong problem very efficiently.

That is where Bynry Foundry naturally comes in.

Our team has spent decades working on large-scale digital transformation for public-listed companies. We now apply that experience in a much more human, flexible and practical way using modern AI-powered coding platform to help SMEs turn ideas into working systems without unnecessary complexity, cost or drama.

We like to think of it as enterprise thinking with SME sanity.

If you are curious about what this could look like for your own organization, even just as a thought experiment over coffee, Bynry Foundry is always happy to have that conversation.

We promise not to make you say “Computer…” into a mouse.

One response

  1. Hi, this is a comment.
    To get started with moderating, editing, and deleting comments, please visit the Comments screen in the dashboard.
    Commenter avatars come from Gravatar.

Leave a Reply to A WordPress Commenter Cancel reply

Your email address will not be published. Required fields are marked *